Our Approach

Our Approach

It’s all about influencing behavior change at scale. We’re experts at applying the kind of influence that shapes perception and drives action, whether it’s one-to-one or with large-scale audiences. Simply put: we get target A to think, say or do B in order to benefit our clients.

Our Approach


Great content starts with a deep understanding of our target’s behaviors, barriers and triggers. This goes well beyond social listening — we apply behavioral science and social ethology to everything we do. We believe this is the only way to create and distribute content powerful enough to change how people think, feel and act.

The Art and Science of Influence

The key to our approach involves a careful co-mingling of art and science. The two work so well together and are never quite the same on their own. We combine equal parts creativity and data, along with the speed and depth of intelligence from our official IBM Watson partnership, to bring our clients faster, more granular insights. We also use proprietary data and analytics to scale and distribute our work through earned media, influencers and social media.

approach rise

Real-time Strategy and the Micro- Moment

More than just another industry acronym, our RISE Model (Real-time, Insight-driven, Strategic Engagement) leverages the true power of social: Identifying the perfect mix of Earned Media, Influencers and Consumer Advocates and amplifying these voices with targeted paid media to jump-start the virality of our message, while finding relevant micro-moments for them to be heard in ways that influence our audiences.