Toys R Us is banking on futuristic tech to save its business after bankruptcy
Business Insider – October 2, 2017
After filing for bankruptcy, Toys R Us took a new approach to bringing customers back to its stores. Using Apple’s ARKit, Toys R Us created an app, Play Chaser, to turn its stores into virtual playgrounds. Customers can scan signs scattered throughout Toys R Us stores to unlock mini-games designed to increase engagement with merchandise and encourage people to buy in-store rather than through online retailers like Amazon.