Philips Harnessed the Physical Energy of Mothers and Did Something Amazing With It

Moms do it all. To prove it, Philips attached batteries that garner energy through physical movement to the shoes of 20 mothers to see just how much energy the mothers produced. Philips then used the energy created to power an entire neonatal ward. The campaign, touching and timely to Mother’s Day in Argentina, where the campaign launched, commits to helping by sending “the life force of experienced moms to mothers and kids just embarking on the journey.”