Fashion Industry Turns Mundane into Luxury

Every week, MMC’s “hive” of trend spotters share their HIVE FIVE, the top five up-and-coming digital, tech, social, and cultural trends to watch.

The fashion industry is taking delight in turning the mundane into the new luxury items. Who knew all this time your Ikea laundry bag was the next Balenciaga hot accessory?

Is the fashion industry trolling us or are the elite enjoying taking some cues from the ones below? That’s what is still to be determined about this trend. Regardless of intentions, the industry has succeeded in creating a conversation around these brands. Whether it’s a stunt to get their brands in the news – or a true stroke of genius and inspiration – its gaining traction and bringing new eyes to brands who have otherwise been stuck in a consumer mold.