Digital Trend Update: Mar. 17, 2017
News of Note:
SXSW 2017 Update:
Jen Hayoun, group SVP of MMC’s healthcare digital strategy practice, represented MMC at the health track of SXSW this past week. In an article for PR Week, she wrote:
A smart vibrator that can track a women’s sexual health. A tampon that can detect endometriosis. The “WhatsApp of healthcare.” These are just a few of the innovations discussed and on display at South by Southwest Interactive 2017 proving that health technology has made it to prime time. We’re also seeing inventions that are not originally developed with healthcare in mind are now being adapted and applied to the industry. The biggest takeaway of the healthcare track at SXSW is that technology of the future and the healthcare discourse are symbiotic. The full story can be found here!
For 10 days in March, Austin becomes an interactive playground for inquisitive and tech-savvy folks from all over the world. Here are the big ideas about digital technology and innovation that has everyone talking. Smart clothes finally become a reality: Iconic clothing brand Levi’s has teamed up with Google to create a revolutionary new jacket that weaves smart technology right into the garment. “The Handmaid’s Tale”: To promote their new original series at SXSW, Hulu had women dressed as the eponymous handmaids from the show walking the streets of Austin, two by two, in complete, eerie silence. Big name keynote speakers: New Jersey senator Cory Brooker discussed how the US can move forward during times of political strife while “Transparent” director and LGBT advocate Jill Soloway addressed the crowd discussing the challenges that female directors in Hollywood face. You can read more here.
News of Note:
Facebook is unveiling another feature that mirrors Snapchat Stories. Facebook Stories, a feature that puts photos that disappear after 24 hours at the top of the Facebook mobile app, is rolling out to users in Chile, Greece and Vietnam. It is not yet available to users in all markets.
While Snapchat is used by over 150 million people, advertisers are not convinced that the platform is worth putting their money into. RBC Capital Markets published a series of studies in partnership with Ad Age, where ~1,600 marketers were surveyed in an attempt to gauge the pulse of the digital advertising industry. Twitter, Facebook, LinkedIn, Google, Yahoo, AOL, YouTube, and Snapchat were included, and Snapchat only outperformed AOL in terms of ROI. Snapchat scored a 3.43 out of a possible 8 points, according to the survey. Not surprisingly, Facebook led the pack, performing nearly twice as well as Snapchat.
The social network teamed up with the NCAA and Turner Sports on a special hashtag-triggered emoji that will be added to tweets with the following hashtags: #MarchMadness, #SelectionSunday, #BracketBusted, #Sweet16, #Elite8, #FinalFour, #NationalChampionship and #OneShiningMoment.
Wendy’s is also providing a unique way for fans to fill out their brackets — via direct messages on Twitter. Fans will be able to revisit their bracket and check their progress at any point throughout the tournament. Scoring updates, prize giveaways, and redemption bracket opportunities will be offered throughout the tournament.