Snapchat ban on Brands, Snap Maps, Google Jobs, Instagram Stories Peak in Popularity
In this week’s Digital Trend Update Snapchat is reconsidering a ban on brand placement, Snapchat releases ‘Snap Maps’, Google launches job search engine and Instagram stories reaches 250M daily users.
Snapchat has started discussing the possibility of allowing more promotional content, with brand integrations, in shows being developed for the platform. The advertising tie-ins could be allowed in new shows that Snapchat has been cultivating from media partners like A&E Networks, Hearst, Turner, NBC Universal and others. Until now, Snapchat has taken a hard line against brand integrations, trying to keep commercial interests away from the pure entertainment and editorial portions of the app, but now the company is under new pressure to ramp up brand interest and revenue.
Snapchat, the app once glorified for its secret messaging capabilities, now helps you see real things happening in real time. With new “Snap Maps,” a user’s friends on Snapchat are represented via Bitmoji, which referred to by the platform as “Actionmoji” in this new maps feature. They’ll only appear if Snapchat users choose to share their location. You can choose to share your location with all your friends, select friends, or no one, which Snap refers to as “Ghost Mode.” This update adds to Snap’s narrative of its app being for close friends, and hopes to help the platform recover from a rough month (viewership of Stories collapsing, app downloads declining, and the stock hitting an all-time low.)
Google launched a new job search feature on its search result page that lets you search for jobs across virtually all of the major online job boards like LinkedIn, Monster, WayUp, DirectEmployers, CareerBuilder and Facebook and others. All you have to type in is a query like “jobs near me,” or “writing jobs,” or something along those lines, and the search result page will do the rest.
With 250 million daily active users and new added features, Instagram Stories growth rate picks up speed and widens its lead over Snapchat. Now when you finish broadcasting a Live video on Instagram Stories, you’ll have the option to share it to your story for 24 hours before it disappears or discard it immediately. Friends will see a play button on your Instagram Story profile bubble atop their feed if you’ve shared a Live replay. When thinking about live video for our brands, consider Instagram for the highest audience reach.
Our DTU is a weekly snapshot of all digital trends, innovations and interesting things that are happening to keep you in the know.